In this project, I was in charge of the design and development of responsive pages for URBAN TRIBE's online store, allowing the brand to offer its customized products -such as jackets, bottles and sports bags- to its sports community. My focus was on creating an intuitive interface aligned with the brand's visual identity, facilitating navigation and generating confidence in users throughout the purchase process.
URBAN TRIBE set out to expand its website to offer the sale of customized items, such as kits, jackets and t-shirts, bottles, etc. to its customers. The goal was to create an online store where customers could easily purchase their products.
I designed the store pages with the goal of satisfying the needs of buying and selling, keeping the C.I. easily recognizable and providing an intuitive and secure user experience. Considering that the URBAN TRIBE community is close and familiar, the priority was to create a welcoming and accessible online environment for all users.
In this project, I was in charge of designing the user interface. My goal was to create an intuitive and friendly interface that would facilitate navigation and interaction, providing confidence and security to users at every step of the buying process.
Geschäftsführer/ROI Immo Online
Julian Caspari
Web Designer
Felix A Castillo
We decided to implement a three-click checkout design, with all elements visible at all times, thus maintaining the brand identity and ensuring an optimal user experience, automatically adapted to the device used.
The main objectives of the design of the new Store section were the following:
At URBAN TRIBE, while maintaining the integrity of its corporate identity, we have developed the online store pages. This allows UT. to present its customized products in a clear and effective way to its users. Now, UT. has the ability to sell its products online to its entire sports community, thus strengthening its presence in the market.
URBAN TRIBE offers a comprehensive shopping section. The company maintains a consistent expression across all of its national sites, backed by a solid technical and strategic foundation that facilitates the buying and selling of products quickly and easily. The newly launched store section, with a responsive web design, has been a great success for URBAN TRIBE, generating positive results for both the company and its users.
